The Save Jericho campaign is in full steam. To recap, a lot of fans have:
- Created YouTube tribute videos
- Sent many pounds of nuts to CBS offices
- Made several executives change email addresses
And, now, according to one blog, the fans have changed Googles result-count the for “Save Jericho” phrase. A blog called Find The Boots has some very intelligent insight on viral marketing and what has happened in the last week. And one other interesting thought:
I’d like to think that this was a masterful stroke on the part of CBS — they announced the cancellation without the intent of actually canceling it, so they could bring it back with a huge groundswell. They may have known how dedicated the fans were based upon the web activity. In which case they have pulled off the most amazing viral marketing campaign in the history of the web, but they can’t tell anyone about it.
Is it working? It seems we might have to wait awhile to find out.
